5 Reasons to Say No to Bottled Water Forever | Part Three | Shady Business Practices

Reason #4. Shady Business Ethics & Practices


In this day and age, more and more are companies of all kinds expected to be accountable for their business practices. Wasteful and parasitic business practices that were implemented without a care towards the long term impacts on our environment, our health and the security of our future on this planet have abounded unchecked for several decades, especially in the realm of food and water supply.

And it could arguably be said that there is no industry quite as lackluster in the ethics department than that of bottled water. And people are starting to wake up to it.

In Washington, for example, the senate recently passed a bill banning water withdrawals for commercial bottled water production. In this legislation, which applies to all water withdrawal permits submitted after January 1, 2019,  they write, “any use of water for the commercial production of bottled water is deemed to be detrimental to the public welfare and the public interest.”

You might be wondering, what is so detrimental about commercial bottled water? Washington is a state full of glacier-fed rivers.  Local activists in Randle, WA make a very valid point when they say bottled water companies are taking their water virtually for free, depleting springs and aquifers, then packaging it in plastic bottles and shipping it elsewhere for sale. The outcry from Washington residents is echoed by residents of other states like Michigan, Maine, Oregon and Montana where similar push back against commercial bottled water plants has arisen.

To give you an idea of the impact one such plant can have on a local community, one of the permits this legislation would affect is a permit by Crystal Geyser to extract 400 gallons of water a minute.

Mary Grant, a water policy specialist with the environmental group Food and Water Watch, illuminates the necessity and importance of this legislation when she says, “As water scarcity is becoming a deeper crisis, you want to protect your local water supply so it goes for local purposes. [Bottled water] is not an industry that needs to exist…This legislation would help protect the state’s water resources, helping keep the limited freshwater supplies in the state, for the public benefit and the public good. It would ban one of the worst corporate water abuses — the extraction of local water supplies in plastic bottles shipped out of watersheds and around the country.”

This makes a lot of sense when you remember what we discussed in the first blog of this series: how bottled water isn’t any safer or better than tap water, and a lot of times, IS tap water. According to the Food and Water Watch, nearly two-thirds of the bottled water sold in the US comes from municipal tap water. Yet another example of the deceitful business practices of these companies – marketing their water as fresh from a “spring source”, when in reality, it just comes from the tap more often than not.

If you were to ask the bottled water companies themselves, they would disagree with this. They would tell you their plants are vital for jobs and absolutely vital in the event of disaster relief.

Do the jobs made available from a bottled water plant really outweigh the potential drain on local watersheds and water sources in the age of water scarcity? Do those jobs outweigh the staggering energy and environmental costs I reported in part two of this blog series? In the event of a disaster, couldn’t private companies like us step up and help out, like we did back in 2005 when the hurricane hit New Orleans and we filtered 50,000 gallons of water a day for victims and search and rescue personnel? 

In an emailed statement regarding these various legislations, Jill Culora, the VP of Communications for the International Bottled Water Association said the legislation is “based on the false premise that the bottled water industry is harming the environment.” she continues, “All IBWA members are good stewards of the environment. When a bottled water company decides to build a plant, it looks for a long-term, sustainable source of water and the ability to protect the land and environment around the source and bottling facility.”

Sounds pretty thoughtful and ethical, right? But is it true? 

This quote brings me very conveniently to my next shady business practice of this industry. This industry which, by the way, sold 19 billion dollars worth of product in 2018 and is expected to grow to 24 billion dollars in the next three years.


Crystal Geyser, which is under the parent company CG Roxane, LLC, is indeed a member of the IBWA. And when the residents of Randle, WA started fighting back in fear of Crystal Geyser’s intention to pump 400 gallons of water a minute from their quiet valley near Mt. Rainier, the company’s mafia-like approach to combat the local community was exposed in a leaked email in what can only be described as the most ironic twist of fate.


This email, written from Crystal Geyser’s Chief Operating Officer Page Beykpour and addressed to “Ronan” (the President of Crystal Geyser is Ronan Papillaud) exposed the company’s back up plan to sue the nearby local subdivision in response to neighbor opposition, and conduct an underground public relations campaign to gain support for the proposed bottled water plant.

You know who else is a highly awarded member of the IBWA? Nestlé Waters North America (Stamford, CT). In 2018, Nestle took 45 million gallons of pristine spring water from California’s Strawberry Creek, a network of clear streams that runs down a rocky mountain in a national forest two hours from Los Angeles, and bottled it under the Arrowhead Water label.


Tom Perkins, a journalist for the Guardian reports in his shockingly eye-opening article, “Though [Strawberry Creek] is on federal land, the Swiss bottled water giant paid the US Forest Service and state practically nothing, and it profited handsomely: Nestlé Waters’ 2018 worldwide sales exceeded $7.8 billion. Conservationists say some creek beds in the area are now bone dry and once-gushing springs have been reduced to mere trickles. The Forest Service recently determined Nestlé’s activities left Strawberry Creek ‘impaired’ while ‘the current water extraction is drying up surface water resources’.”

How’s that for award-winning good business ethics and being a “good steward of the environment”? Are these the actions of an industry leader that actually cares about the local communities they are profiting off of? 


But wait, there’s more…..

Crystal Geyser pled guilty this past January for illegally storing and transporting hazardous wastewater that contained insane levels of lethal arsenic –  8 times higher than the hazardous waste limit. 

For the past 15 years, Crystal Geyser, which draws its groundwater from the eastern Sierra Nevada mountains and has naturally occurring arsenic in it, would filter it for drinking using a series of sand filters and a backflush of sodium hydroxide solution – this, in turn, generates thousands of gallons of arsenic-contaminated wastewater. 

So what did they do with that highly lethal, arsenic-laden wastewater, you ask? In a breathtaking display of careless ethics, they put that wastewater in an “arsenic pond” they created in a remote part of eastern California. Around 2013, the Lahontan Regional Water Quality Control Board tested the water in this arsenic pond and found the levels so highly concentrated (8 times higher than the hazardous waste limit) that it would certainly pose a risk to the local groundwater and wildlife. In 2015, the California Department of Toxic Substances Control (DTSC) did their own test of the arsenic pond, determined the arsenic level was five times higher than the federal hazardous waste limit, and they had a meeting with Crystal Geyser/CG Roxane to inform them that they were in serious violation of a few things.

So how did Crystal Geyser remedy this awful situation? Their solution was to pay two companies to take the water away, which, according to the US Justice Department, was done “without the proper manifest and without identifying the wastewater as a hazardous material”. Those companies, which were also charged at the federal level along with Crystal Geyser, ended up taking 23,000 gallons of arsenic juice and discharged it into a sewer at a Southern California facility that in no way is authorized to receive or treat such hazardous material.

For this grievous environmental law-breaking, Crystal Geyser is expected to be sentenced to pay 5 million dollars. Which, lets be honest, is hardly a dent in the profits they make.

There are so many other examples of how these companies take full advantage of local populations and the environment – how they exaggerate job promises and undertake cheap ploys, like donating to local boy scout groups, in order to charm small town officials who hold the key to precious springs and water sources. They also constantly lobby and make campaign contributions at both federal and state levels to ensure the government remains diffident on its regulations.

The first step to holding companies accountable is to get real about what their impact truly is. And then, to stop supporting them by buying case after case of bottled water.

In lieu of these shady business tactics and lackluster ethics, it really makes so much more sense to purchase a reverse osmosis drinking water system and use refillable bottles whenever you can. It takes individuals like you and me, complaining to venues and restaurants that require you to buy bottled water instead of allowing you to fill your own, and making them answer to our demand.

That’s how we enact change.

That’s how we support our communities and our precious resources.

That’s how we make a difference and bring ethics back into our businesses.

5 Reasons to Say No to Bottled Water Forever | Part Two | Bad for the Environment


Thank you for checking back in with this week’s continuation of our “Say No to Bottled Water” blogs series. This week’s Reason #3 is so immense that it deserves its very own blog solely unto itself. We hope you learn something valuable here and be sure to share this so others discover the truth behind the convenience.

3. Its [really] bad for the environment.


The first aspect of the intense environmental impact of bottled water is the production of it and all that goes into it. Then, once it’s produced and consumed by us, where it ends up at adds a whole other dimension. 

In 2017, the US produced 35.4 million tons of plastic. Of that, 77% ended up in landfills and only 8% was recycled.

The recycling rate is a good deal higher when it comes to PET bottles and jars (which is one of the main materials used for bottled water) at 29%. However that still means that of every ten bottles of water you and your family consume, only 3 get recycled. The rest end up in a landfill where they never go away and just break down into smaller pieces, that then attract those PBT chemicals mentioned earlier – which get into our waterways, contaminate our soil, sickening the animals and plants that we then eat.


One of the ways in which we’ve tried to innovate management of this problem is something called waste-to-energy technology where we essentially burn the plastic for fuel. We do this for about 12 percent of our plastic here in the U.S. The problem is, this process can release dioxins, acid gases and heavy metals into the air. Some experts lobby fiercely against this technology, saying we’re simply trading one type of pollution for another.

And then there’s the stuff that ends up in the ocean. According to the Ocean Conservancy, “Approximately 8 million metric tons of plastic flows into the ocean every year, most from mismanaged waste streams on land.” 

Take, for example, the Great Pacific Garbage Patch, whose volume of garbage equates to about the same weight as 500 Jumbo Jets and covers a surface area that’s two times the size of the state of Texas. It’s estimated (conservatively, I might add) that there’s about 1.8 trillion pieces of plastic floating in this patch, which The Ocean Cleanup describes as “a plastic count that is equivalent to 250 pieces of debris for every human in the world.”



And we’ve just covered where plastic ends up. We haven’t even touched on the environmental impact of its genesis.

Bottled water, it turns out, is an energy-hungry product. First of all, energy is needed to find the water source, capture it, and send it to the bottling plant. Then, once there, energy is needed to cool the water, package it and transport it to all us happy-go-lucky, and highly convenienced consumers.

While there’s a bunch of factors that impact the true cost of all of this, like the distance of the consumer to the water source and the water source to the bottling plant, as well as the type of packaging materials used, etc – one group, the Pacific Institute, did a very detailed assessment that spanned several years on only two facets of this energy drain: (1) the making of the plastic materials themselves and (2) the formation of that plastic into the bottles we actually use here in the US.  They found that for these two tiny variables alone, it takes 17 million barrels of oil to produce the plastic that made up the bottled water supply that Americans consumed in a year. The researchers of the Pacific Institute put it in perspective when they write that that amount is approximately “enough energy to fuel more than 1 million American cars and light trucks for a year.”

Remember PET or Polyethylene terephthalate, one of the fun chemicals I mentioned plastic is composed of in part one of this blog series? Turns out it is produced from fossil fuels – petroleum and natural gas primarily, though it also uses several other types of energy as well. 

Brace yourself, I’m going to throw a series of numbers at ya: since the mid-2000’s we produce approximately one million metric tons of PET in a year specifically for bottled water. The European plastics manufacturing industry found that producing one ton of PET resin requires 103,000 MJ of energy, which includes the energy of transporting the resin and then turning it into bottles. 

That means one million tons of PET, like that which we use in a year, requires roughly 100 billion MJ of energy. One barrel of oil contains around 6000 MJ, so producing those bottles requires 17 million barrels of oil. And as previously mentioned, that’s the same amount of energy used up by one million American cars running for a year. Math is fun, isn’t it? Maybe a little sobering in this case.

And remember, this number doesn’t even include the energy needed to then pump the water, process it, transfer it and refrigerate it. By some estimates that I looked up, we use approximately an additional 50 million barrels of oil to accomplish that feat.

And all this for what? For a resource that we are blessed to have available to us for free in this country.  A resource that city services and companies like ours endeavor to make safe and available for you with a fraction of the cost, when all’s said and done.

Are the practices of this seemingly simple product really in alignment with our values as a culture? Especially here in Idaho, where we have a smaller community and understand the value of the Earth’s natural splendor and abundance. I would think not, but we all have to make that decision for ourselves. We hope this blog and the others still yet to come helps inform that decision a little more towards the side of long term sustainability.  

5 Reasons to Say No to Bottled Water Forever | Part One | It’s Worse Than Tap Water & Bad for Health

When we originally began crafting this blog, it was our intention to make this a quick read; a rapid-fire burst of facts to help inform our community about the dangers of drinking bottled water. However, as we delved deeper into the research and information around bottled water practices – we were astounded at the information we found and felt like it was all important to share.

Some things just can’t be reduced down to simplistic sound bites.

So we decided that, in light of the Coronavirus forcing people to remain at home where they have more time to read, we would release this as a blog series through the month. We hope that you find this information as valuable and eye-opening as it was for us water experts to research.


It seems like it’s impossible to go to a family picnic or public event where plastic water bottles aren’t being sold. Even more annoying, many events and venues FORCE you to purchase their plastic bottled water rather than allowing you to fill up your own refillable bottle.

And my, oh my, is there a great deal of money being made. According to the International Bottled Water Association, bottled water is now the nation’s best selling bottled beverage. But that’s about where the good news ends. Bottled water comes with a whole slew of horrible costs, financial and otherwise, for those who consume it.

Read on and find out more about what exactly that “convenience” is costing you and your family. 


Reason 1: It’s worse than tap water.


In June of 2019, the Center for Environmental Health – a nonprofit out of Oakland, CA – reported that it had found high levels of arsenic in Starkey bottled water (sold from Whole Foods) and Panafiel (owned by Keurig Dr. Pepper). Consumer Reports found out that the Food and Drug Administration knew of the arsenic levels in Panafiel bottled water since 2013.

Between 2016 and 2017, Starkey bottled water recalled over 2000 cases of water after tests by regulators showed arsenic levels way higher than the permitted 10 parts per billion. A year later, Whole Food’s own testers showed the arsenic level to be just below the allowed threshold – but according to many experts, that amount is still dangerous to consume on a regular basis.

For example, according to the Environmental Working Group’s analysis, 10 parts per billion as a limit is “not low enough to protect public health, potentially causing up to 600 cancer cases in 1 million people who drink arsenic- contaminated water for a lifetime. A more recent EPA analysis, from a 2010 draft report, suggests that arsenic is much more toxic than previously estimated.”

Consumer Reports advocates for the permitted amount of 10 parts per billion to be reduced to 3 parts per billion, while the Environmental Working Group agrees with the State of California’s goal of 4 parts per TRILLION as a safe limit.

After tracking down and reviewing hundreds of public records and test reports from bottled water brands, Consumer Reports found the following brands to be contaminated with arsenic levels higher that 3 ppb: Starkey (owned by Whole Foods), Peñafiel (owned by Keurig Dr Pepper), Crystal Geyser Alpine Spring Water, Volvic (owned by Danone), Crystal Creamery and EartH₂O.

Interestingly enough, bottled water isn’t held to the same standards as tap water. During their research, Consumer Reports found that states have differing guidelines for safe levels of arsenic in tap water vs. bottled water (tap water having stricter thresholds) and that it was much more difficult to find public records on bottled water. Further, some states destroy testing reports after a year and others “don’t collect them at all.”

The irony here that we as water experts see is that it isn’t all that difficult to remove arsenic in the first place with some basic filtration equipment. Considering these companies make a mint off of something that’s a free resource, they – above all – should be able to pony up for some arsenic filtration. 


Reason 2: Even without arsenic, it’s bad for your health.


The main issue is the plastic itself. Plastic is made from a variety of different materials that are either toxic chemicals themselves or have the quaint ability to absorb toxic chemicals around them. Plastic that hangs out in the sun is even more likely to be riddled with toxicity.


Here are some of the things you’ll find comprise plastic bottles: Dioxin, Persistent organic pollutants (POPs), Polybrominated diphenyl ethers (PBDEs), Polychlorinated biphenyls (PCBs), Polyethylene terephthalate (PET), Polycyclic aromatic hydrocarbons (PAHs), Bisphenol A (BPA) and it’s sister chemicals that they use in “BPA free” bottles, Bisphenol S (BPS) & Bisphenol F (BPF) – and no, they’re not any safer. 

While one could go into excruciating detail on how each of these lovely compounds specifically impacts us (click on the hyperlinks to read about them individually) – the main thing you need to know is that these are (or contain) persistent, bioaccumulative toxic substances, or PBTs –  and that they never go away, instead breaking down into smaller and smaller parts, they are toxic for us and animals, and that as they make their way up the food chain they actually “biomagnify”, becoming more toxic – or, in the words of the Environmental Protection Agency, “leading to toxic effects at higher trophic levels even though ambient concentrations are well below toxic thresholds.”

Because they’re not very water soluble, in the ocean they separate out, going to hang out either at the surface or in the sediment at the bottom. The EPA describes, “When PBTs encounter plastic debris, they tend to preferentially sorb (take up or hold) to the debris. In effect, plastics are like magnets for PBTs.”

And the more weathered, fragmented, or old that plastic is, the more it attracts them.

So the next time you’re out traveling and you’re snorkeling in the ocean and you come across some of that plastic debris, just know that you’re swimming in a sea of PBT magnets.

And now it seems like the right moment to mention microplastics, which are defined as plastic pieces smaller than 5 mm. As previously mentioned, plastic doesn’t degrade and doesn’t go away. Instead it just breaks down into smaller and smaller parts. There’s even such a thing as “nanoplastics”.

And they’re EVERYWHERE. A recent review collated 50 studies in which they found microplastics in drinking water, waste water and fresh water. Some of these studies counted thousands of microplastic particles in every liter of drinking water. According to this National Geographic article, a recent study says its possible humans are ingesting 39,000 to 52,000 microplastic particles a year – and that’s probably a conservative estimate. (And when you consider inhalation, then the number shoots up to 74,000 particles a year!)

And here’s the kicker: bottled water is, again, more contaminated than tap water. NatGeo reports, “People who meet their recommended water intake through tap water ingest an additional 4,000 plastic particles annually, while those who drink only bottled water ingest an additional 90,000, the study found.”

So rather than hoarding bottled water during the outbreak, you might be better served to rely on your tap water. I know this news probably comes late to many of you – but for those of you who didn’t respond to the COVID-19 crisis by buying a bunch of water, go ahead and pat yourself on the shoulder.

Next week we will be covering the environmental impact, the shady business practices of bottled water companies, and the HUGE hidden costs of buying bottled water.


Reverse Osmosis Water: How Does It Work?

Lovingly referred to as “RO water” in our office, reverse osmosis water is the safest, most preferred way to filter your drinking water, hands down.

A lot of modern technologies for purifying water sources involves, somewhat incongruously, adding various chemicals into it – such as chlorine or its hybrid cousin, chloramine (a not-so-reassuring blend of chlorine and, if you can believe it, ammonia!) all in the interest of killing harmful bacterias, algaes and overgrowths.

Yes, yes, they say such chemical additives are safer for us, and there is some truth to that, but groups like the Environmental Working Group beg to differ, claiming that there’s already a ton of harmful chemicals in our water sources that haven’t even been named and studied by the EPA – and for those that HAVE been studied, the amount deemed to be safe hasn’t been updated in over 5o years. Yikes!

Reverse osmosis technology is the only type of purifying filtration that doesn’t use any chemicals to make your water pure and safe. Rather, it uses a semi-permeable membrane that separates water molecules from everything else – not only by the size differential of the water molecules, but also by molecular charge. Literally, everything else can’t pass through the membrane -even miniscule contaminants like paint pigments or even tobacco smoke can’t get through.



All that leftover contaminant guck gets drained away in a little dribble of waste water. Speaking of the waste water, at Kinetico we’re widely renowned for our distaste for overt waste and that’s why for the Kinetico K5, our best RO unit to date, it produces only 1 gal of waste water per 1 gal of clean and pure RO water….unlike our competitors. Theirs tend to average around 3 gal of waste water per 1 gal of of RO water.

Plus, that K5 has another unique feature to us – the Everclean Rinse: its uses that fresh, clean RO water to rinse the membrane off every time the storage tank tops off, extending its life and ensuring purity with every pour.

So what’s the catch?

There’s two primary arguments that come up when people are considering the Do I or Don’t I question of RO water:

The Water Pressure

RO units rely on pressure to push the molecules through the membrane. And not all water pressure is created equal. In fact, the water pressure varies greatly from source to source. The average city water source emerges somewhere between 40 – 100 psi (pounds per square inch); well water, on the other hand, has a little bit less – 20 – 60 psi depending on the pump.

Not to mention, there’s factors like temperature and TDS (Total Dissolved Solids) that also impact the ability for RO’s to make water. This is why they always have a storage tank of some kind, so there’s a large stock of water ready to use on demand. BUT, most storage tanks use an air bladder with a pressure of about 5 – 9 psi. And for a 3 gallon tank, there’s usually only about 1.25 gallons of water in there due to bladder displacement. As the tank begins to empty, the pressure at the faucet dwindles down to an annoying dribble. And who wants to wait 12 minutes to fill up the coffee pot?

Not I, said the hen. And neither do you, I imagine.

That’s why Kinetico offers the aptly named WOW storage tank (water-on-water). It uses the water pressure of the home (40 – 60 psi) to propel water to distant locations. In the 3 gal WOW tank, there’s 2.7 gal of stored clean water and the impressive flow rate is consistent all the way until it empties. And when it needs to refill, there’s no bladder resisting it, so it refills quickly. That’s why you can get up to 40 gallons per day of fresh, pure water from the K5 Reverse Osmosis System.


It Takes the Good Minerals Out

Here’s the thing: water has never been a primary source for you to get your minerals. You get them from food or food supplements. Even if you were to drink an entire bathtub of mineral-rich water in a day, you might not get 10% of the minerals your body needs.

The benefit you get from drinking unfiltered water and it’s minor amount of beneficial magnesium and calcium does NOT outweigh the catastrophic impact of all the OTHER stuff in that water: lead, arsenic, chromium, nitrates, chloramines, PFOA & PFOS as well as about 35,000 + of other chemicals.


However, if you like the taste of mineralized water and still feel like every little bit helps, then the K5 Reverse Osmosis System DOES have the capability to re-mineralize the water. All you need to do is add the Mineral Plus cartridge in there, which costs $73 and only needs to be changed every other year – this will put the absorbable forms of magnesium and calcium back into your drinking water where it won’t harm your pipes.

In this day and age, when chemicals abound unrecognized in seemingly “safe” water supplies, it really comes down to you to stay informed on what’s happening and take the necessary steps to provide safe drinking water for hearth and home. Reverse osmosis water is a no-brainer investment that will provide returns on your family’s health for generations to come.

Contamination Watch: PFOA & PFOS



You may hear them quietly mentioned in the media under the unassuming acronym of PFAs, which stands for per-and polyfluroalkyl substances – a name that hardly describes the prolific and destructive nature of America’s not-so-new class of star contaminants.


What is it?


The two most common types are perfluoroctanoic acid (PFOA) and perfluoroctane sulfonate (PFOS), and they are used in things like pesticides, firefighting foam, non-stick cookware coatings, food packaging, stain repellents, paint, cleaning products, textile and leather products, metal plating, electronics and the like.


These man-made chemicals are in no way naturally occurring in our world and are, in fact – as of the early 2000’s – no longer allowed to be manufactured in the US.


A blessing, to be sure, but not enough to keep us safe. Especially since the EPA’s Significant New Use Rules (SNUR) still allow for them to be used in a few, “highly technical” applications and allows for existing stocks created before the SNUR came into effect to still be used.


The problem is, the same thing that makes them so useful in these various applications is the very thing that makes them so destructive for us and our environment: they have a unique ability to withstand high temperatures, water, grease, as well as strong acids. They simply don’t go away or degrade over time.


During the manufacturing process, large amounts of these compounds were released into the air, soil and water around these flurochemical facilities. As of May 6, the Environmental Working Group reported 610 different sites spanning across 43 different states. That’s a bare minimum of 446 different communities with detection of PFAS contamination in their tap water supplies.


And keep in mind, these numbers are impacted by the fact that some states are slow to focus on detection of these compounds – so the numbers may very well be much higher.


Where is it?


In their anionic form, they are water soluble and can transfer easily from the soil to the groundwater, where they are carried far and wide. Indeed, PFOS have already been found to be bio-concentrated at concerning levels in fish.


So how do we get exposed? The biggest culprit is the water you drink and bathe in, next is the ingestion of food grown in contaminated soil as well as ingestion of farmed fish – but you could also be exposed when you use commercial products, and even from inhaling particulate in the air over which PFC-containing planes have passed by.


If you live near a garbage dump site, a military base, a section of land where firefighters work or practice (or have in the past worked and practiced), and of course, near a flurochemical production facility – you are more than likely exposed.


What are the impacts on my health?


To be totally honest, they haven’t done much testing on the impact on human bodies, although we do know some things, for example – toxicology studies show that PFOS and PFOA are readily absorbed after eating/drinking/inhaling and accumulate primarily in the serum, kidney and liver.


We know that PFOS and PFOA have half-lives in humans ranging from 2 to 9 years, depending on the study. This lengthy half life basically means that these chemicals hang out in your system, increasing the burden on your detoxifying organs over time and more than likely resulting in chronic toxicity. Indeed, chronic exposure to PFOS and PFOA has been shown to lead to the development of tumors in the liver of rats.


Speaking of which, let’s talk about the research done on animals in regards to these chemicals:


Acute- and intermediate-duration oral studies on rodents show that they can have “concerning impacts” on rodent growth development, reproductive system, neuroendocrine system and can also mess with the rodents’ fatty acid metabolism and may deregulate metabolism of lipids and lipoproteins. Translation: wonky energy, screwy hormones, increased toxicity, stress on the heart, and several other potentially dire effects. 


And let’s not forget about cancer. In May 2006, the EPA Science Advisory Board said that, in regards to the PFOA cancer data, it is consistent with the EPA guidelines for the Carcinogen Risk Assessment descriptor and are “likely to be carcinogenic to humans.”


What can I do?


According to the Environmental Protection Agency, there’s three ways to filter for these contaminants.


The first is through activated carbon treatment, which is effective because it is highly porous and also provides a large surface area to which contaminants may absorb. It  is made from organic materials with high carbon content such as wood, lignite, and coal; and is often used in granular form called granular activated carbon (GAC).


GAC has been shown to effectively remove PFAS from drinking water when it is used in a flow through filter mode after particulates have already been removed and has been shown to work well on both PFOA and PFOS.


The second method is high-pressure membranes, such as reverse osmosis, which have been shown to be  extremely effective at removing PFAS. According to the research, more than 90 percent effective, to be exact.


Finally, there’s ion exchange. Ion exchange resins are like tiny powerful magnets that attract and hold the contaminated materials from passing through the water system. The negatively charged ions of these PFAs are removed with anionic resins. However, these can be a bit more spendy.

The Simple Solution:


In removing PFOA & PFOS, our K5 Reverse Osmosis Drinking Water System gets the job done and, further, has been certified by the industry’s NSF/ANSI 58 standard for removal of these contaminants, as it has both the high pressure reverse osmosis membrane mentioned above as well as the activated carbon, covering both types of contaminants mentioned here.


When it comes to the health and well-being of your family, it’s important to give some deep contemplation towards your values and personal responsibility when it comes to preventing or minimizing toxin exposure to those who rely on you for their well-being. We all have a responsibility as modern day humans to evaluate how we can be as effective as possible in keeping our personal environment, as well as our communal environs, as safe and sustainable as possible.


Announcing Our Game-Changing Whole House Leak Detection System



Leak and flood damage is one of the most common homeowner insurance claims.


In fact, the average claim is $8,000 and that’s not including the high deductibles that come along with it.


Undoubtedly, you or someone you know has experienced a disastrous water leak that caused irreparable loss and expensive damage, not to mention extreme frustration.


Here at Kinetico, we are all about preventing damage before it happens and we aim to stop the problem before it starts. This philosophy is what has helped us help you save time and money and preserve the peace of mind that goes hand-in-hand with excellence and a little bit of forethought.


This is why we’ve partnered with a leading leak detector developer to offer an award-winning, comprehensive and streamlined option for leak detection and damage prevention. Capable of indoor or outdoor installation, this complete system comes in one box, so there’s no need to piece together what you need.


Here’s what’s involved in this simple-to-use, no-nonsense tool:

  • Smart Hub
  • 4 Leak Sensors
  • Water Shut-Off Valve
  • App

The Hub

  • This long-range, bluetooth device pairs to each sensor via a unique technology called Zigbee – which is a particular radio frequency that works regardless of wi-fi failure/inconsistency to shut off the water in the home. Though the Hub DOES need wi-fi in order to send alerts to your app.
  • One hub can pair with 31 sensors across 6,000 square feet.
  • It also comes with a power back-up capabilities, using batteries, to upkeep protection even when there’s power outages.
  • It will send notifications to the App and your devices as texts or emails.

The Sensors

  • Long Battery Life: no outlet needed.
  • Detects both the presence of moisture as well as changes in ambient temperature. (Say goodbye to black mold!)
  • Fast response: sends alert within five seconds of detection.
  • Simply place the leak sensors in 4 different leak-prone areas around your home – such as near water-using appliances, toilets and sinks and they’ll offer alerts in the form of flashes, beeps and alerts sent via the app to your phone or device.

Shut-off Valve

  • Connects to the main water supply: shuts off water to the home.
  • Turns off water within seconds
  • Back-up powered with batteries during power outages for full protection and peace of mind.


  • Constant protection: alerts are sent any time there’s detection – day or night.
  • Capable of sending alerts to multiple contacts
  • Interoperable: pairs with multiple home monitoring devices.

Other Awesome Things-To-Know

  • This system is customizable! You can add additional sensors or other enhancements.
  • If needed, you can shut the water off to your home from a remote location. This control can be given to multiple devices!
  • This senses both minor and major leaks so you can stop a problem from escalating.
  • Professional installation: our water experts will install and set up the system for you.
  • 5 year warranty – not offered by ANY of our competitors (most warranties are 1-2 years)
  • Operable with Amazon Alexa, Google Nest & Samsung Smart Things
  • Multi-faceted use: Because this can sense changes in ambient temperature, your app will tell you if the temperature drops to freezing, and because you can remotely shut off the water to the home, you will never be in danger of your pipes freezing!

For more information about this product and to see what it looks like, click here.